The Triangle of Value Creation

Create, Deliver, and Capture

The triangle of Create, Deliver, and Capture represents the essential components of bringing ideas to life and turning them into value. Each step plays a vital role in the cycle of innovation and success.

1. Create: Creation is the process of generating ideas, products, or services. It involves imagination, design, and development. This is where value begins—turning raw inspiration into something tangible or useful. Without creation, nothing exists to deliver or capture.

2. Deliver: Delivery is about execution and accessibility. It’s how you bring your creation to the world, ensuring it reaches the right audience at the right time. Successful delivery ensures your work has impact and connects with those who need it.

3. Capture: Capturing is the act of retaining the value created and delivered. This might mean generating revenue, building relationships, or achieving recognition. Without capturing value, efforts are unsustainable.

   
   

Balancing create, deliver, and capture ensures that ideas not only exist but thrive and provide lasting impact.