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The Triangle of Comedy

Setup, Build, and Punchline


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The triangle of Setup, Build, and Punchline defines the structure of a great joke, guiding the delivery of humor to create surprise and laughter. Each element plays a distinct role in crafting a memorable comedic moment.


  1. Setup: The setup provides the context and groundwork for the joke. It introduces the scenario, characters, or premise in a way that engages the audience and sets expectations. A strong setup draws attention without revealing the punchline.

  2. Build: The build adds momentum and tension, leading the audience toward the punchline. It can involve adding details, misdirection, or pauses to create anticipation. The build is critical for timing, as it primes the audience for the twist.

  3. Punchline: The punchline delivers the unexpected twist or resolution, subverting the audience’s expectations to provoke laughter. It’s the culmination of the setup and build, releasing tension with comedic impact.


Balancing setup, build, and punchline ensures humor that surprises, engages, and delights.

 
 
 

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