The Triangle of Charisma
- cataplt
- Feb 16
- 1 min read
Presence, Competence, and Warmth

The triangle of Presence, Competence, and Warmth defines the essence of charisma, the ability to inspire trust, build rapport, and influence others effectively. Balancing these three traits creates an impactful and memorable impression.
Presence: Presence is the ability to be fully engaged in the moment. It shows attentiveness, focus, and genuine interest in others, making people feel valued and understood. Presence establishes a strong foundation for connection and trust.
Competence: Competence reflects your skills, knowledge, and reliability. It conveys confidence and credibility, showing that you are capable of delivering results. Demonstrating competence assures others that they can rely on you.
Warmth: Warmth conveys friendliness, empathy, and approachability. It creates emotional connection and fosters collaboration by showing genuine care and understanding.
By balancing presence, competence, and warmth, you can quickly build trust, strengthen relationships, and exude the charisma needed to inspire and lead.
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